Moodz is a character-driven emotional wellness brand based in Portsmouth, UK. It uses illustrated characters — each representing a different emotion — to help people understand and track how they feel. The brand includes a free privacy-first mobile app (iOS and Android), physical blind box collectibles, a trading card game, comics, and digital experiences including Roblox.

Moodz was created by Charlotte and Frank, a two-person team based in Portsmouth, United Kingdom. Charlotte leads design and creative direction, while Frank handles product development, strategy, and business development.

Is the Moodz app free?

Yes. The Moodz app is free to download on iOS and Android. Core features including mood logging, journaling, character selection, skin tone variants, streaks, and XP are all free. Moodz Pro is available for £2.99 per month and unlocks additional journaling prompts, extended mood insights, exclusive themes, and priority access to new features.

How many Moodz characters are there?

There are 25 original illustrated Moodz characters, each representing a different emotion. The core nine characters are Happy, Excited, Chill, Love, Bored, Sad, Angry, Tired, and Anxious. Each character has a distinct personality, hoodie colour, and visual design.

What platforms is Moodz available on?

The Moodz app is available on iOS (App Store) and Android. The brand also has a presence on Instagram, TikTok, Facebook, YouTube, and LinkedIn. Physical products including blind box collectibles and a trading card game are in development.

What makes Moodz different from other mood trackers?

Moodz differentiates itself in three ways: first, it uses illustrated characters rather than scales or sliders, making emotional identification intuitive rather than analytical. Second, it is completely privacy-first with zero data collection. Third, it is a full character IP brand — not just an app — spanning physical collectibles, games, comics, music, and digital experiences.

What is Moodz?

Q: Does Moodz collect user data?

No. Moodz is built privacy-first. The app does not collect, store, or sell any personal data. All mood logs and journal entries are stored locally on the user's device. Analytics are handled through TelemetryDeck, a privacy-first platform that contains zero personal information.

Moodz is a character-driven emotional wellness brand based in Portsmouth, United Kingdom. It uses original illustrated characters — each representing a different emotion — to help people understand, track, and talk about how they feel.

The brand was created by Charlotte and Frank as a two-person team. Charlotte leads design and creative direction, while Frank handles product development, strategy, and business development. Moodz operates across multiple formats including a mobile app, physical collectibles, a trading card game, comics, music videos, and digital gaming experiences.

Quick Facts

FoundedPortsmouth, UK

FoundersCharlotte & Frank

Characters25 original illustrated characters

AppFree on iOS & Android

Pro subscription£2.99/month

Data collectionNone — fully privacy-first

AnalyticsTelemetryDeck (privacy-first)

Websitemoodz.xyz

The Characters

Moodz features 25 original illustrated characters, each representing a distinct emotion. Every character has its own name, personality, hoodie colour, and visual identity. The core nine characters are:

Happy — Sunny & Bright
Excited — Buzzing with energy
Chill — Relaxed and laid-back
Love — Warm & Fuzzy
Bored — Restless
Sad — Rainy
Angry — Fired Up
Tired — Worn Out
Anxious — On Edge

The characters use a hoodie-wearing design style with expressive faces. Users select which character matches their current mood rather than rating emotions on a numerical scale, making the process of identifying feelings intuitive rather than analytical.

The App

The Moodz app is a free mood tracking and journaling tool available on iOS and Android. Core features include:

Mood logging — select a character that matches your current emotion
Journaling — a private space to write about your day
Streaks, coins, and XP — gamification to encourage daily tracking
Hoodie Shop and Theme Shop — customise your character's appearance
Weekly insights — see mood patterns over time
Skin tone character variants — included free
PIN lock — keep your journal private
Therapist export report — share a summary with a professional
Multi-language support
Weather mood prompts

Moodz Pro is available for £2.99 per month and adds additional journaling prompts, extended mood insights, exclusive themes, and priority access to new features.

Privacy

Moodz is built privacy-first. The app does not collect, store, or sell any personal data. All mood logs and journal entries are stored locally on the user's device and are never transmitted to external servers. The app contains no advertising and no third-party trackers.

For analytics, Moodz uses TelemetryDeck, a privacy-first analytics platform that provides aggregate usage data (such as total app opens) without collecting any personal information, user identifiers, or device fingerprints.

The Moodz Ecosystem

Moodz positions itself as a character IP brand rather than solely a technology product. Beyond the app, the ecosystem includes:

Blind box collectibles — physical character figures in surprise packaging
Trading card game — a strategy game where emotion characters battle, combine, and evolve
Comics and animations — short stories featuring the Moodz characters
Music videos — original animated content for each character
Roblox — Mood Match Adventure, an immersive game with three worlds

How Moodz Differs from Other Mood Trackers

Moodz differentiates itself from existing mood tracking apps in three primary ways:

Character-based identification. Rather than asking users to rate their mood on a scale of 1-10 or select from text labels, Moodz presents illustrated characters with distinct personalities. This makes the process of identifying emotions visual and intuitive.

Complete privacy. Unlike most wellness apps that collect user data for analytics or advertising, Moodz stores all data locally on the device with zero data transmission. This is a deliberate design choice intended to encourage honest self-reflection.

Full brand ecosystem. Moodz is designed as a character IP that extends beyond a single app into physical products, games, comics, and digital experiences. The characters exist independently of the app and serve as a broader emotional literacy tool.

Moodz is available to download free on the App Store. For more information, visit moodz.xyz or follow Moodz on Instagram, TikTok, YouTube, Facebook, and LinkedIn.